A brand can’t build a community, but it can build a platform, where the members of an existing community can feel at home.
Hundreds of thousands of communities exist in today’s society, but not a single one of them is defined by a brand. Or did you think all those people would suddenly stop running if their favorite running gear brand shut down?
All a brand can do to create a deeper connection with an existing community, is build it a platform.
If you build a home for a community where its members can feel good, accepted and appreciated – the community will love you for it, resulting in a natural and profound loyalty towards your brand.
In this noisy world it is not easy to see the forest for the trees and decide on the next move in your brand’s development. That’s why we created the Community Brand Method©️.
COMMUNITY BRAND METHOD©️
A step by step approach to develop a logical strategy that helps you determine what should be next in the evolution of your community brand.
BRAND IDENTITY TEST
Before you can build a platform for your community, you need to understand which community you are connected with. Before you start your journey with our Community Brand Platforms studio, you’ll receive a personal report that will help you determine which platforms are right for your community.
DIGITAL PLATFORMS
Digital platforms are online places where people of the same community, sharing the same interests and wants, can find the information and inspiration they need. We help you build these platforms from a to z.
SOCIAL MEDIA
Yes, a social media channel can be the perfect place to bring together people of a specific community. We help you determine which platforms are the best fit and support you in the day-to-day managment of these channels.
RETAIL
The digital revolution has made ‘retail as a distribution channel’ obsolete. In this global world retail has taken on a different role. However, retail as a physical platform where people of a certain community can meet, now that is a phenomenon on the rise.
EVENTS
Sometimes you don’t need to build a permanent platform. There are communities out there that like the surprise of pop-up events and are looking to meet likeminded people on such occasions. Do you think this is your community? We can help you organise the perfect event.
INTRIGUED? Meet us at one of these events!
Keynotes
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CASE
CLIENT Roomin
PRODUCT Retail and event platform
YEAR 2016
For interior design company Roomin we created their online foundation: an inspiration platform that doubled as an e-commerce referral platform. Twice, we translated their approach to offline pop-up showrooms and organised targeted lifestyle events that could further engage visitors with the participating interior brands.
YOU DO YOU - Nederlands
You Do You biedt een frisse, nieuwe kijk op concurrentiestrategie in de 21ste eeuw. Vanuit recente sociologische ontwikkelingen en inzichten uit de analytische psychologie overtuigen de auteurs tot een andere kijk op branding. Merken riskeren zich immers meer en meer te verliezen in hun focus op de consument, terwijl ze die pas echt kunnen overtuigen wanneer ze trouw blijven aan hun authentieke zelf.
YOU DO YOU - English
A fresh new voice in inspiration for business professionals, You Do You takes competitive strategy into the 21st century. Combining insights from analytical psychology and recent sociological transformations, the writers create a compelling case for a counterintuitive approach: turning your focus inward to become a better brand for your consumer.
COMMUNITY MARKETING
Community marketing gaat terug naar de basis. Traditioneel doen bedrijven hun uiterste best om de consument te overtuigen met een boodschap die ‘harder, better, faster, stronger’ is. Stephanie Duval en Nele Pieters laten zien dat het centraal zetten van de consument en zijn community veel dieper doordringt tot de kern van het verhaal. En dat op alle niveaus binnen het bedrijf.
EEN NIEUWE METHODE OM MARKETING TE TRANSFORMEREN
Door Jeroen Verelst voor bloovi.be
Vergeet de marketinggoeroes die je bedrijf vanuit hun ivoren torens dure spitstechnologie aansmeren, je kan maar beter teruggaan naar de kern van je verhaal. Back to basics. Dat is heel kort door de bocht samengevat waar de filosofie achter ‘community marketing’ voor staat.
WAAROM AUTHENTIEKE MERKEN IMPERFECT DURVEN TE ZIJN
Door Nele Pieters voor bloovi.be
Consumenten hunkeren meer dan ooit naar duidelijkheid. Iets waar veel bedrijven vandaag mee worstelen, waardoor ze zichzelf steeds weer willen heruitvinden. Alsof het scherpstellen van hun eigen authentieke identiteit ingaat tegen de aangeleerde natuur om steeds de consument centraal te zetten.
WAAROM LATEN WE ONS VERLEIDEN DOOR ‘SHINY NEW THINGS’?
Door Nele Pieters voor bloovi.be
Hoe komt het toch dat we ons zonder nadenken laten verblinden door al die shiny new things? Is dit omdat al deze technieken snelle resultaten beloven en veel minder dreigend overkomen dan het alternatief, de technologische hoogstandjes van the day after tomorrow?