The more consistently you stay true to your identity, the better you’ll stand out from a grey mass of sameness.
Strong brands have a clear strategy, and strategy depends on your courage to choose. It determines your brand’s positioning in the market place, the community you’re connected with and – as importantly – that what shouldn’t matter to you.
An overwhelming amount of new possibilities is presented to consumers every single day. To avoid becoming paralyzed by the endless choices they have to make, consumers have learned to quickly and efficiently ignore anything that is ambiguous or vague, to single out only the very clear and well-defined options.
In other words: if you don’t want your brand to be ignored by the vast majority of consumers, you better be very, very clear about what you can do for them. What question do you want to be the one and only obvious answer to? The Community Brand Method© helps you get this crystal clear.
In this noisy world it is not easy to see the forest for the trees and decide on the next move in your brand’s development. That’s why we created the Community Brand Method©️.
COMMUNITY BRAND METHOD©️
A step by step approach to develop a logical strategy that helps you determine what should be next in the evolution of your community brand.
BRAND IDENTITY TEST
If you’ve decided your brand needs guidance to transform into a Community Brand, we’ll start by sending you a personal report that determines how far along you are in your evolution and what your next move should be.
CONSULTING
Challenging what you think you know will not only help you gain a clear insight into who you are as a company, it will also offer enough fresh ideas and inspiration to build on this identity for years to come.
COACHING
Getting a fresh perspective on your brand identity is not enough - you want the tools and the insights to bring your new strategy all the way home. Our strategic report and coaching will get your community brand started the right way, and on track for the future.
TRAINING
To become a consistent brand identity it is important to keep an overview of every interaction with the customer. Whether the people in control of those interactions are in-house or third party, we offer a helping hand to streamline all those interactions according to one consistent community brand identity.
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CASE
CLIENT Pelckmans
PRODUCT Community Brand consultancy
YEAR 2019
We helped publisher Pelckmans determine the Community Brand identity for one of their imprints and provided the company with a comprehensive strategic report that can guide every department within their organisation to stay true to this identity.
YOU DO YOU - Nederlands
You Do You biedt een frisse, nieuwe kijk op concurrentiestrategie in de 21ste eeuw. Vanuit recente sociologische ontwikkelingen en inzichten uit de analytische psychologie overtuigen de auteurs tot een andere kijk op branding. Merken riskeren zich immers meer en meer te verliezen in hun focus op de consument, terwijl ze die pas echt kunnen overtuigen wanneer ze trouw blijven aan hun authentieke zelf.
YOU DO YOU - English
A fresh new voice in inspiration for business professionals, You Do You takes competitive strategy into the 21st century. Combining insights from analytical psychology and recent sociological transformations, the writers create a compelling case for a counterintuitive approach: turning your focus inward to become a better brand for your consumer.
COMMUNITY MARKETING
Community marketing gaat terug naar de basis. Traditioneel doen bedrijven hun uiterste best om de consument te overtuigen met een boodschap die ‘harder, better, faster, stronger’ is. Stephanie Duval en Nele Pieters laten zien dat het centraal zetten van de consument en zijn community veel dieper doordringt tot de kern van het verhaal. En dat op alle niveaus binnen het bedrijf.
EEN NIEUWE METHODE OM MARKETING TE TRANSFORMEREN
Door Jeroen Verelst voor bloovi.be
Vergeet de marketinggoeroes die je bedrijf vanuit hun ivoren torens dure spitstechnologie aansmeren, je kan maar beter teruggaan naar de kern van je verhaal. Back to basics. Dat is heel kort door de bocht samengevat waar de filosofie achter ‘community marketing’ voor staat.
WAAROM AUTHENTIEKE MERKEN IMPERFECT DURVEN TE ZIJN
Door Nele Pieters voor bloovi.be
Consumenten hunkeren meer dan ooit naar duidelijkheid. Iets waar veel bedrijven vandaag mee worstelen, waardoor ze zichzelf steeds weer willen heruitvinden. Alsof het scherpstellen van hun eigen authentieke identiteit ingaat tegen de aangeleerde natuur om steeds de consument centraal te zetten.
WAAROM LATEN WE ONS VERLEIDEN DOOR ‘SHINY NEW THINGS’?
Door Nele Pieters voor bloovi.be
Hoe komt het toch dat we ons zonder nadenken laten verblinden door al die shiny new things? Is dit omdat al deze technieken snelle resultaten beloven en veel minder dreigend overkomen dan het alternatief, de technologische hoogstandjes van the day after tomorrow?