Word of mouth only exists within a community, and can only be initiated by someone who has actual influence over its members.
Word of mouth is still the holy grail of successful marketing, but it only exists within a community of people who communicate in the same way and are open to the same message.
Social influencers may have an impressive reach, but that doesn’t mean they are the only right potential ambassadors for your brand.
Start with the beginning – identify those influencers who reach the right community and have proven influence over its members – influence that is actually relevant for your brand. Then convert them to true ambassadors for your brand, so they are able to convey the right message, time and time againg.
In this noisy world it is not easy to see the forest for the trees and decide on the next move in your brand’s development. That’s why we created the Community Brand Method©️.
COMMUNITY BRAND METHOD©️
A step by step approach to develop a logical strategy that helps you determine what should be next in the evolution of your community brand.
BRAND IDENTITY TEST
Initiating word of mouth requires substantial knowledge of the community your brand wants to connect with. Before you start your journey with our Community Influencers studio you’ll receive a personal report that will help you determine the right community and identify the influencers within.
SOCIAL INFLUENCERS
Yes, social profiles can potentially be great influencers for your brand. But not all social influencers have influence on the community your brand wants to connect with. We help you identify the right social influencers and create actual impact.
EXPERT INFLUENCERS
The digital made us forget about the influence real experts have on certain communities. It does require a different approach to turn them into ambassadors, but we can help you to identify and convince them to become yours.
MEDIA INFLUENCERS
Media – in all shapes and sizes – can have an important influence over different communities. We identify the media that triggers your community and help you create a story that supports your identity and is worth spreading.
AMBASSADORS
Sometimes 10 ambassadors can create more impact for your brand’s story than one influencer. Do you have strong brand ambassadors, but are you looking for tools to guide them in telling your story? We are here to help!
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CASE
CLIENT Confidential
PRODUCT Influencer identification and activation
YEAR 2018 - 2019
For a client within FMCG we developed a strategy to identify the right influencers for a specific community and convert them to enthusiastic and efficient ambassadors for a range of brands geared towards this community.
YOU DO YOU - Nederlands
You Do You biedt een frisse, nieuwe kijk op concurrentiestrategie in de 21ste eeuw. Vanuit recente sociologische ontwikkelingen en inzichten uit de analytische psychologie overtuigen de auteurs tot een andere kijk op branding. Merken riskeren zich immers meer en meer te verliezen in hun focus op de consument, terwijl ze die pas echt kunnen overtuigen wanneer ze trouw blijven aan hun authentieke zelf.
YOU DO YOU - English
A fresh new voice in inspiration for business professionals, You Do You takes competitive strategy into the 21st century. Combining insights from analytical psychology and recent sociological transformations, the writers create a compelling case for a counterintuitive approach: turning your focus inward to become a better brand for your consumer.
COMMUNITY MARKETING
Community marketing gaat terug naar de basis. Traditioneel doen bedrijven hun uiterste best om de consument te overtuigen met een boodschap die ‘harder, better, faster, stronger’ is. Stephanie Duval en Nele Pieters laten zien dat het centraal zetten van de consument en zijn community veel dieper doordringt tot de kern van het verhaal. En dat op alle niveaus binnen het bedrijf.
EEN NIEUWE METHODE OM MARKETING TE TRANSFORMEREN
Door Jeroen Verelst voor bloovi.be
Vergeet de marketinggoeroes die je bedrijf vanuit hun ivoren torens dure spitstechnologie aansmeren, je kan maar beter teruggaan naar de kern van je verhaal. Back to basics. Dat is heel kort door de bocht samengevat waar de filosofie achter ‘community marketing’ voor staat.
WAAROM AUTHENTIEKE MERKEN IMPERFECT DURVEN TE ZIJN
Door Nele Pieters voor bloovi.be
Consumenten hunkeren meer dan ooit naar duidelijkheid. Iets waar veel bedrijven vandaag mee worstelen, waardoor ze zichzelf steeds weer willen heruitvinden. Alsof het scherpstellen van hun eigen authentieke identiteit ingaat tegen de aangeleerde natuur om steeds de consument centraal te zetten.
WAAROM LATEN WE ONS VERLEIDEN DOOR ‘SHINY NEW THINGS’?
Door Nele Pieters voor bloovi.be
Hoe komt het toch dat we ons zonder nadenken laten verblinden door al die shiny new things? Is dit omdat al deze technieken snelle resultaten beloven en veel minder dreigend overkomen dan het alternatief, de technologische hoogstandjes van the day after tomorrow?