Strong design comes from within and is the foundation, not the finishing touch.
In an increasingly noisy world, brands are getting less opportunities to communicate who they are and what they stand for.
More than ever, it is essential for brands to create a consistent identity in every aspect of its presence. From product design to branding and touchpoint design – every element of the foundation needs to be in line with the community brand’s identity in order for the right community to recognise it as their own.
In this noisy world it is not easy to see the forest for the trees and decide on the next move in your brand’s development. That’s why we created the Community Brand Method©️.
COMMUNITY BRAND METHOD©️
A step by step approach to develop a logical strategy that helps you determine what should be next in the evolution of your community brand.
BRAND IDENTITY TEST
A strong design is the reflection of your brand’s identity and its consumer match. It is important to make sure that everyone working with and on your brand is aware of this identity. Before you start your journey with the Community Brand Design studio you’ll receive a personal report that will help you create a relevant briefing.
BRAND DESIGN
The brand design are all the visual elements that create a tangible reflection of your brand identity. From logo over colour, to copy and photography. We capture all relevant elements in one bible that can be used for now and in the future.
PRODUCT DESIGN
Good product design is much more than integrating the latest novelties. Great product design finds the right balance between the consumer’s wants and his nice to haves. Based on the brand idenity we help you design your products whether it is aesthetic, functional or digital.
TOUCHPOINT DESIGN
Every time a brand comes into contact with a consumer, it makes an impression. To make sure that all these impressions contribute to the right brand identity, we help you not only design every touchpoint, but also determine which touchpoints are relevant for the community.
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CASE
CLIENT Ethnicraft
PRODUCT Touchpoint design
YEAR 2019
After following the consultancy programme determining Ethnicraft’s community brand identity, we translated this identity to its visual representation. We developed a style guidebook to help streamline internal and client communications and created the front-end design for the company’s new website.
YOU DO YOU - Nederlands
You Do You biedt een frisse, nieuwe kijk op concurrentiestrategie in de 21ste eeuw. Vanuit recente sociologische ontwikkelingen en inzichten uit de analytische psychologie overtuigen de auteurs tot een andere kijk op branding. Merken riskeren zich immers meer en meer te verliezen in hun focus op de consument, terwijl ze die pas echt kunnen overtuigen wanneer ze trouw blijven aan hun authentieke zelf.
YOU DO YOU - English
A fresh new voice in inspiration for business professionals, You Do You takes competitive strategy into the 21st century. Combining insights from analytical psychology and recent sociological transformations, the writers create a compelling case for a counterintuitive approach: turning your focus inward to become a better brand for your consumer.
COMMUNITY MARKETING
Community marketing gaat terug naar de basis. Traditioneel doen bedrijven hun uiterste best om de consument te overtuigen met een boodschap die ‘harder, better, faster, stronger’ is. Stephanie Duval en Nele Pieters laten zien dat het centraal zetten van de consument en zijn community veel dieper doordringt tot de kern van het verhaal. En dat op alle niveaus binnen het bedrijf.
EEN NIEUWE METHODE OM MARKETING TE TRANSFORMEREN
Door Jeroen Verelst voor bloovi.be
Vergeet de marketinggoeroes die je bedrijf vanuit hun ivoren torens dure spitstechnologie aansmeren, je kan maar beter teruggaan naar de kern van je verhaal. Back to basics. Dat is heel kort door de bocht samengevat waar de filosofie achter ‘community marketing’ voor staat.
WAAROM AUTHENTIEKE MERKEN IMPERFECT DURVEN TE ZIJN
Door Nele Pieters voor bloovi.be
Consumenten hunkeren meer dan ooit naar duidelijkheid. Iets waar veel bedrijven vandaag mee worstelen, waardoor ze zichzelf steeds weer willen heruitvinden. Alsof het scherpstellen van hun eigen authentieke identiteit ingaat tegen de aangeleerde natuur om steeds de consument centraal te zetten.
WAAROM LATEN WE ONS VERLEIDEN DOOR ‘SHINY NEW THINGS’?
Door Nele Pieters voor bloovi.be
Hoe komt het toch dat we ons zonder nadenken laten verblinden door al die shiny new things? Is dit omdat al deze technieken snelle resultaten beloven en veel minder dreigend overkomen dan het alternatief, de technologische hoogstandjes van the day after tomorrow?