Dare to stand out by sticking to your story without compromise.
The right client will take notice. The rest won’t, and that’s ok.
Globalization changed the rules for standing out.
COMMUNITY BRAND METHOD©
Successful brands are the ones courageous enough to realise they are not for everyone. The digital revolution has caused an explosion of information that consumers need to process every minute of every hour of every day. It makes attention precious.
It doesn’t make sense to spend time and money on spreading ever-changing messages to appeal to as many people as possible. Dare to stand out by sticking to your story without compromise: that is the only relevant definition of authenticity.
The right community will take notice. The rest won’t, but that’s ok.
We believe in the network economy.
Marketing is no longer a one-dimensional discipline. There are many different expertises and it has become impossible to know - and do - it all.
That’s why we work in a network with highly specialised companies and people. Every one of us knows everything about one particular thing, and trusts the partners of the community brand network to know everything about the rest.
The result is a network of 11 companies and more than 100 experts who are perfectly coordinated and all work according to the community brand methodology©. Working with us means you get exactly what you need, without paying hidden margins.
We believe in expertise because no one can do it all.
The Community Brand Network is a network of specialised agencies who believe in the power of community. They all have expertise in their own domain and know when and how to use it to build a community brand.
The future of business is community and the future of marketing is consistency.
Community brand consulting guides companies’ transformation into community brands and identifies the right marketing tools to be used at the right time.
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Strong design comes from within and is the foundation, not the finishing touch.
Community brand design makes sure all aspects of the brand’s presence are coherent with the brand identity - from brand design to product and touchpoint design.
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General trends don’t help a brand strengthen its identity. Trends within a community do.
Our community watching studio identifies relevant trends within every community, helping community brands keep a finger on the pulse of the right audience.
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To kick-start word of mouth you need to identify the people that have influence over your community and convince them to become brand ambassadors.
Our community influencers studio identifies the right online and offline influencers, persuades them to become ambassadors and has all the necessary tools to follow up.
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A brand can’t build a community, but it can build a platform where the members of an existing community can feel at home.
Our community platforms studio is specialised in building relevant platforms to bring communities together - whether online or offline, permanent or temporary.
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Any kind of brand communication needs to start from the brand’s perspective, before putting the right consumer front and center.
Our community communications studio masters the art of switching perspective - a skill that is needed for authentic communication, heard by the right community.
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YOU DO YOU - Nederlands
Next level bedrijfsstrategie
You Do You biedt een frisse, nieuwe kijk op concurrentiestrategie in de 21ste eeuw. Vanuit recente sociologische ontwikkelingen en inzichten uit de analytische psychologie overtuigen de auteurs tot een andere kijk op branding. Merken riskeren zich immers meer en meer te verliezen in hun focus op de consument, terwijl ze die pas echt kunnen overtuigen wanneer ze trouw blijven aan hun authentieke zelf.
YOU DO YOU - English
Take competitive strategy to the next level
A fresh new voice in inspiration for business professionals, The Community Brand Shift takes competitive strategy into the 21st century. Combining insights from analytical psychology and recent sociological transformations, the writers create a compelling case for a counterintuitive approach: turning your focus inward to become a better brand for your consumer.
Community Marketing
Terug naar de kern van het verhaal
Community marketing gaat terug naar de basis. Traditioneel doen bedrijven hun uiterste best om de consument te overtuigen met een boodschap die ‘harder, better, faster, stronger’ is. Stephanie Duval en Nele Pieters laten zien dat het centraal zetten van de consument en zijn community veel dieper doordringt tot de kern van het verhaal. En dat op alle niveaus binnen het bedrijf.
EEN NIEUWE METHODE OM MARKETING TE TRANSFORMEREN
Door Jeroen Verelst voor bloovi.be
Vergeet de marketinggoeroes die je bedrijf vanuit hun ivoren torens dure spitstechnologie aansmeren, je kan maar beter teruggaan naar de kern van je verhaal. Back to basics. Dat is heel kort door de bocht samengevat waar de filosofie achter ‘community marketing’ voor staat.
WAAROM AUTHENTIEKE MERKEN IMPERFECT DURVEN TE ZIJN
Door Nele Pieters voor bloovi.be
Consumenten hunkeren meer dan ooit naar duidelijkheid. Iets waar veel bedrijven vandaag mee worstelen, waardoor ze zichzelf steeds weer willen heruitvinden. Alsof het scherpstellen van hun eigen authentieke identiteit ingaat tegen de aangeleerde natuur om steeds de consument centraal te zetten.
WAAROM LATEN WE ONS VERLEIDEN DOOR ‘SHINY NEW THINGS’?
Door Nele Pieters voor bloovi.be
Hoe komt het toch dat we ons zonder nadenken laten verblinden door al die shiny new things? Is dit omdat al deze technieken snelle resultaten beloven en veel minder dreigend overkomen dan het alternatief, de technologische hoogstandjes van the day after tomorrow?