“You want what’s best for your company, not what’s best to keep the wheels of the marketing industry turning.”

“Successful advertising or marketing doesn’t always have to be the work of a creative genius.”

“The question most asked within companies is: “how can we change our product so it becomes better, faster or stronger to satisfy our customers’ needs?””

“roduct marketing is dead: the consumer doesn’t want to hear about any product improvements, because he already expects the best from you.”