A manifesto for a more sustainable approach to marketing
The Community Brand Network is a group of agencies, companies and brands that believe a more sustainable approach to marketing leads to sustainable growth for business.
We can show you scientific proof that marketing based on the reinforcement of your business identity will bring growth in the long term.
We can also demonstrate how clever hacks that generate quick effects in people’s behaviour will work in the short term, but have a negative effect in the long run.
Although the results of sustainable motivation speak for themselves, not many marketeers and business profesionals are aware that their short term sucesses are at the expense of their long term growth. That’s why the community brand network combinesne forces to spread this message and help marketeers incorporate more sustainable and ethical branding skills.
Companies on a mission
These companies have already signed the manifesto and have chosen sustainable growth.
Encon
“Instead of wasting energy on trying to control how people perceive us, it makes much more sense to uncompromisingly communicate who we are and what we do. It’s a strategy that is more sustainable and efficient on every level.”
Robin Bruninx, General Manager Encon
Ethnicraft
“Within our organisation, everyone lives and breathes the difference we can make in our industry. It’s precisely that which we need to put out into the world, to attract the kind of customers who will understand the true value of what we offer.”
Stefan Drusart, COO Ethnicraft
Pelckmans
“Doing good business is not about beating the competition, it’s about building a strong and resilient company. So, good marketing is not about trying to win the race, it’s about being where your customer needs you to be.”
Thom Pelckmans, CEO Pelckmans publishers
Het Land Van Ooit
“For a business to stay relevant over time, it’s important to grow and evolve. Not by following best practices or random advice, but by harnessing the power of your company’s identity and translating that strength to contemporary actions.”
Gert-Jan Van Turnhout, CEO Het Land Van Ooit
Licensed agencies
These agencies within our network are licensed to help companies achieve sustainable growth.
Companies
Does this sound like the way forward to you?
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Yes, I believe in sustainable marketing to achieve sustainable growth.
Are you ready to stop trying to control the consumer? Join the movement, sign the manifesto and choose sustainable growth.
